Lead Influencer

Job responsibilities

• Develop and execute influencer marketing strategies to increase brand awareness, drive user acquisition, and enhance engagement with target audiences.
• Build relationships with key influencers, content creators, and bloggers to promote the brand and products.
• Develop influencer marketing campaigns from ideation to execution, including setting campaign objectives, identifying target influencers, and negotiating campaign terms.
• Manage and track campaign performance and analyze data to measure the success of influencer marketing efforts.
• Collaborate with the content and social media teams to develop relevant and engaging content for influencer campaigns.
• Develop influencer marketing budgets and manage influencer payments.
• Stay up to date on industry trends, new social media platforms, and influencer marketing best practices.

Job requirements

• Strong communication, negotiation, and relationship-building skills.
• Ability to think strategically and creatively to develop innovative campaigns.
• Experience with influencer tracking tools and analytics platforms.
• Strong organizational and project management skills to handle multiple campaigns simultaneously.
• Experience managing budgets and tracking campaign performance.
• Knowledge of social media platforms and influencer marketing trends

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